The company’s new campaign trumpets that it is ‘laying the foundations for a low carbon future’ – without mentioning the nearly $1bn it spent on coal production in 2020 and 2021
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Glencore is one of Australia’s largest exporters of thermal coal – a product that, when burned, is a major driver of the climate crisis.
But the Anglo-Swiss mining giant is on an advertising and marketing blitz in Australia – tagline: “Advancing everyday life” – where mention of the thermal coal that earned them US$10.9bn in revenue in the last two years has so far been conspicuously absent.